Authority Builder

1. Welcome Module: Orientation + Intention Setting

   2 lessons

   1. Lesson 1: Welcome to Authority Builder
   2. Lesson 2: What to Expect During This Course

2. Module 1: The Foundation — Identity, Values & Alignment

   4 lessons

   1. Lesson 1: The Identity Gap
   2. Lesson 2: Your ‘Why Now’ Moment
   3. Lesson 3: Core Values Discovery
   4. Lesson 4: The Alignment Test

3. Module 2: Clarify Your Brand DNA

   4 lessons

   1. Lesson 1: The 3 Layers of Brand DNA
   2. Lesson 2: Discovering Your Brand Archetype
   3. Lesson 3: Story Alignment: Connecting Your Past to Your Promise
   4. Lesson 4: Defining Your Brand Pillars

4. Module 3: Craft Your Authority Statement

   4 lessons

   1. Lesson 1: What Makes an Authority Statement Magnetic
   2. Lesson 2: The 3-Part Framework: Audience + Impact + Differentiator
   3. Lesson 3: Real-Life Examples & Refinement
   4. Lesson 4: Confidence in Your Voice

5. Module 4: Embody Your Brand

   3 lessons

   1. Lesson 1: The Energy Audit
   2. Lesson 2: Visual Consistency & Brand Presence
   3. Lesson 3: Habits That Sustain Confidence

6. Module 5: Positioning for Visibility

   4 lessons

   1. Lesson 1: Choosing Your Visibility Platforms
   2. Lesson 2: From Hidden to Seen
   3. Lesson 3: Confidence Rituals Planner & Tracker
   4. Lesson 4: The Path Forward — Next Steps in Your Brand Journey