Authority Builder™
A personal brand & visibility framework for accomplished women in transition.
Created for women whose experience has outgrown the way they’re currently seen.
 This is not about becoming visible louder.
It’s about becoming visible aligned.
Authority Builder helps accomplished women translate lived experience into a personal brand that finally fits.
Begin the Experience
Does This Feel Familiar?
- You’ve built credibility in one chapter of your life - but the way you’re known no longer reflects who you are now.
- You hesitate to show up - not from fear, but from misalignment.
- And starting over feels like it would erase everything you’ve earned.
So you stay capable, composed, and quietly under-visible… waiting for clarity that never quite arrives.
What If This Next Chapter Felt Different?
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Clarity Without Pressure
Not a reinvention. Not a performance.
Just a clear understanding of who you are now - and how to communicate that with intention.
This is the kind of clarity that steadies your decisions and simplifies how you show up.
A Brand That Reflects You
A personal brand that feels aligned with your lived experience - not a highlight reel or a role you’re playing.
One that communicates credibility, confidence, and depth without needing constant explanation.
Sustainable Visibility
A way of being seen that doesn’t require burnout, constant content, or shrinking yourself to fit an algorithm.
Visibility that’s rooted in consistency, self-trust, and discernment, so you can lead from where you actually are.
Testimonials
“More Empowered…”
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~ Joi Jordan, VP in Banking
“Solid Action Plan..."
Cherice has a gift for making complex branding concepts feel simple and doable. She broke everything down into clear, step-by-step actions. One of the best parts was the hands-on exercises and live feedback. Getting personalized insights from Cherice and collaborating with the other participants made the experience even more valuable.
By the end of the workshop, I had a crystal-clear brand strategy and solid action plan to start implementing right away. So grateful I attended!
~ Whitney Bailey, Fitness Entrepreneur
Inside the Authority Builder Experience
Strategic Self-Paced Modules
A guided, 5 Module, 20 lesson on-demand experience designed to help you articulate who you are now - and how you want to be seen.
Module 1: The Foundation — Identity, Values & AlignmentÂ
Module 2: Clarify Your Brand DNAÂ
Module 3: Craft Your Authority Statement
Module 4: Embody Your Brand
Module 5: Positioning for Visibility
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Curated Tools & Frameworks
You’ll receive thoughtfully designed 50+ page workbook, prompts, and exercises that translate insight into clarity - without overwhelming you with endless templates or busywork.
Everything is designed to support alignment, not performance.
15+ Actionable templates, including:
- Brand DNA Map
- Authority Statement Framework
- Personal Style & Tone Guide
- Visibility Positioning Framework
Facilitated Group Conversations (Signature)
For women who want to go deeper, the Signature experience includes quarterly facilitated group conversations designed to help you integrate insights, sharpen language, and learn alongside others navigating similar transitions.
*Available exclusive for Authority Builder Signature participants.
This part matters more than you think.
The Authority Builder Community
Where the Work Is Held
The Authority Builder Community is a private, intentionally curated space for women navigating transition - together.
It’s designed to support reflection, perspective, and integration as you refine your voice and visibility.
What the Community Supports
- A place to explore language before you take it public
- Perspective from women navigating similar chapters
- Encouragement without comparison or pressure
- Connection rooted in lived experience—not optics
This community exists to hold the work, not rush it.
Ready to Begin?
Choose the Experience That Fits This Chapter
This isn't just an investment in a course. It's an investment in the opportunities that come when you're positioned correctly. Both options include full access to Authority Builder course and the Authority Circle private community. The Signature experience is for women who want deeper integration and facilitated dialogue.
The return? Career advancement, visibility, and confidence that compounds over time
Not Ready to Commit?
Download the Brand Alignment Self-Assessment—a guided reflection pulled directly from the Authority Builder workbook.
See where your brand is aligned with who you're becoming, and where it's ready to evolve.
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Start Here
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Your Guide
I’m Cherice Jenelle - brand strategist, marketing executive, and creator of the Brand Elevation Lab™ framework.
For more than two decades, I’ve helped leaders translate lived experience into clarity, credibility, and cultural relevance—across global brands and moments of personal transition.
Authority Builder was created for women who are ready to be seen as who they already are—not who they’re trying to become.
Learn More About My Work →